TikTok Ads Not Delivering in Review 2023: Understanding the Issue and Finding Solutions

Troubleshooting TikTok Ads: Why Are They Not Delivering? | Expert Insights

In the world of digital marketing, TikTok has emerged as a powerful platform for businesses to reach their target audience. With its vast user base and engaging content, TikTok advertising offers a unique opportunity to promote products and services. However, like any advertising platform, issues can arise that affect the effectiveness of campaigns. One such issue that advertisers often encounter is TikTok ads not delivering in review. In this article, we will delve into the reasons behind this problem and explore potential solutions.

TikTok Ads Not Delivering in Review

The Impact of TikTok Ads Not Delivering in Review

When TikTok ads fail to deliver during the review process, it can significantly hamper the success of advertising campaigns. It is crucial to understand that the review stage plays a vital role in ensuring the quality and compliance of ads with TikTok’s guidelines. Ads that fail to meet these standards may not be approved for distribution, leading to missed opportunities for businesses to connect with their target audience.

Possible Reasons for TikTok Ads Not Delivering in Review

  1. Violation of Advertising Policies
    One common reason for TikTok ads not delivering in review is a violation of the platform’s advertising policies. TikTok has strict guidelines that advertisers must adhere to, encompassing various aspects such as content, copyright, and community standards. Failure to comply with these policies can result in ads being flagged or rejected during the review process.
  2. Low Ad Quality
    Another factor that can lead to ads not delivering in review is low ad quality. TikTok aims to provide users with a seamless and enjoyable experience, and ads that are deemed low quality, spammy, or irrelevant are unlikely to be approved. Advertisers should ensure that their ads are visually appealing, engaging, and relevant to their target audience to improve their chances of approval.
  3. Technical Issues
    Technical issues within the TikTok advertising platform can also contribute to ads not delivering in review. Glitches, bugs, or errors in the system can disrupt the review process and prevent ads from being properly reviewed and approved. Advertisers experiencing this issue should reach out to TikTok’s support team for assistance and resolution.

Solutions to Address TikTok Ads Not Delivering in Review

If your TikTok ads are not delivering during the review process, there could be several reasons for this issue. Here are some possible explanations and solutions:

  1. Adherence to Advertising Policies
    To overcome the issue of ads not delivering in review due to policy violations, it is crucial for advertisers to thoroughly familiarize themselves with TikTok’s advertising policies. By understanding and complying with these guidelines, businesses can ensure that their ads meet the necessary standards and have a higher chance of being approved during the review process.
  2. Focus on Ad Quality
    Improving ad quality is essential to increase the likelihood of ads successfully passing the review stage. Advertisers should invest time and effort in creating visually appealing and engaging content that aligns with their target audience’s interests. Conducting thorough research on TikTok’s ad formats and best practices can provide valuable insights into crafting high-quality ads.
  3. Seek Technical Support
    When encountering technical issues that prevent ads from delivering in review, advertisers should promptly seek technical support from TikTok’s dedicated support team. Providing detailed information about the problem and any error messages received can help expedite the resolution process. Additionally, staying updated with TikTok’s announcements and platform updates can help identify and address any known technical issues.
  • Ad Content Violations: TikTok has specific guidelines and policies for ads. If your ad violates any of these guidelines, it may not be approved or delivered. Review your ad content and ensure it complies with TikTok’s advertising policies. Make sure your ad is not misleading, offensive, or violates any copyright or trademark rules.
  • Targeting Restrictions: TikTok has certain restrictions on audience targeting, especially for sensitive categories like alcohol, tobacco, gambling, etc. Check if your ad falls into any restricted category and adjust your targeting accordingly.
  • Ad Account Issues: Ensure that your TikTok ad account is set up correctly and has no issues. Verify that your payment information is valid, your account is not suspended, and all necessary steps have been completed.
  • Review Process Delays: Sometimes, the ad review process can take longer than usual due to high volume or other factors. If your ad is still in review, it’s possible that it’s simply taking more time. You can reach out to TikTok’s support team for further assistance.
  • Budget and Bid Settings: Review your budget and bidding strategy to ensure they are set appropriately. If your bid is too low, it may affect the delivery of your ads during the review process.
  • Ad Format Compatibility: Check if your ad format is compatible with TikTok’s ad platform. Different ad formats may have specific requirements or limitations.

If you have tried all these steps and are still experiencing issues, it’s best to reach out to TikTok’s support team directly for further assistance. They will be able to provide specific guidance based on your account and ad details.


In conclusion, TikTok ads not delivering in review can be a frustrating challenge for advertisers. However, by understanding the underlying reasons and implementing

the suggested solutions, businesses can improve their chances of having their ads approved and reaching their target audience effectively. Adhering to TikTok’s advertising policies, focusing on ad quality, and seeking technical support when needed are key steps in overcoming this issue.

To ensure a smooth advertising experience on TikTok, advertisers should always stay updated with the platform’s guidelines and policies. By familiarizing themselves with the do’s and don’ts of TikTok advertising, businesses can avoid policy violations that may lead to ads not delivering in review. Taking the time to understand the specific requirements and restrictions set by TikTok will help advertisers create compliant and engaging ads.

Another crucial aspect to consider is the quality of the ads. TikTok users are drawn to content that is visually appealing, creative, and relevant to their interests. Advertisers should invest in producing high-quality ads that capture the attention of the target audience. This includes using captivating visuals, compelling storytelling, and incorporating TikTok’s unique features such as filters, effects, and music. By crafting ads that align with the preferences of TikTok users, businesses can increase the chances of their ads being approved during the review process.

In the event of encountering technical issues that prevent ads from delivering in review, it is essential for advertisers to seek prompt assistance from TikTok’s technical support team. Reporting the problem with detailed information and providing any error messages received will help expedite the resolution process. Staying informed about any known technical issues or updates from TikTok through official announcements and resources can also aid in addressing and resolving such issues effectively.

In conclusion, dealing with TikTok ads not delivering in review requires a proactive approach from advertisers. By adhering to TikTok’s advertising policies, focusing on ad quality, and seeking technical support when necessary, businesses can enhance the success of their advertising campaigns on TikTok. Embracing these strategies will not only improve the chances of ads being approved but also enable businesses to connect with their target audience and achieve their marketing goals effectively.

TikTok Marketing Strategies for Business Growth

Effective TikTok Marketing Strategies to Propel Your Business Forward

In today’s digital landscape, TikTok has emerged as a powerful platform for businesses to connect with their target audience and drive significant growth. To ensure your brand stands out amidst the competition, it’s crucial to leverage the right TikTok marketing strategies. In this article, we will explore the most effective tactics to enhance your brand’s visibility, engage with your audience, and drive conversions.

Understanding Your Target Audience

To create impactful TikTok content, you must first understand your target audience. Conduct thorough market research to gain insights into their demographics, interests, and preferences. By aligning your content with their expectations, you can capture their attention and establish a genuine connection.

Crafting Compelling and Authentic Content

In the fast-paced world of TikTok, capturing your audience’s attention within seconds is paramount. Create compelling and authentic content that resonates with your target audience. Incorporate humor, creativity, and storytelling techniques to make your videos memorable and shareable. Remember, authenticity is key to building a loyal community of followers.

Leveraging Viral Trends

TikTok is known for its viral trends, challenges, and hashtags. Keep a close eye on the latest trends and find creative ways to incorporate them into your content strategy. By participating in popular challenges and utilizing relevant hashtags, you can significantly increase your content’s visibility and reach a wider audience.

Collaborating with Influencers

Partnering with TikTok influencers who align with your brand values can provide a massive boost to your marketing efforts. Influencers have built a loyal following, and their endorsement can generate trust and credibility for your brand. Collaborate with influencers to create engaging and authentic content that promotes your products or services.

Engaging with Your Audience

Building an engaged community on TikTok requires active participation and consistent interaction. Respond to comments, address queries, and encourage user-generated content. By fostering a sense of community and making your audience feel heard, you can strengthen brand loyalty and increase engagement.

Optimizing Hashtags and Descriptions

Effectively utilizing hashtags and descriptions can significantly improve the discoverability of your TikTok content. Research popular hashtags related to your industry and integrate them strategically into your videos. Craft concise and engaging descriptions that entice users to watch and engage with your content.

Analyzing and Iterating

Regularly analyzing your TikTok performance metrics is crucial to refining your marketing strategies. Monitor views, likes, shares, and comments to gain insights into what resonates with your audience. Use these insights to iterate and optimize your content strategy continuously.

Cross-Promotion on Other Platforms

Extend the reach of your TikTok content by cross-promoting it on other social media platforms. Share your TikTok videos on Instagram, Twitter, and Facebook to leverage your existing audience on these platforms. This cross-promotion can drive traffic to your TikTok profile and expand your reach.

Collaborating with Brands and Businesses

Explore collaborations with other brands and businesses to expand your reach and tap into new audiences. Joint campaigns and partnerships can amplify your brand’s visibility and provide mutually beneficial exposure. Choose partners that complement your brand and share a similar target audience.


With the right TikTok marketing strategies, you can position your business for exceptional growth in the digital age. By understanding your target audience, creating compelling content, leveraging viral trends, collaborating with influencers, engaging with your audience, optimizing hashtags and descriptions, analyzing performance metrics.


Can I set a specific time for my ads to run?

You bet! When you’re setting up your ad group during the campaign creation process, just head over to the Budget & Schedule section. There, you can choose the start and stop dates for your campaign and even schedule your ads to run at specific hours and on specific days of the week.

How do I turn off an ad?

To put the brakes on your ads, follow these steps:
1. Go to the TikTok Ads Manager dashboard and select your Campaign.
2. Click on the Ads tab.
3. Locate the ad you want to turn off.
4. Flip the switch under the On/Off column.
5. You’ll know the ad is turned off when the switch turns gray.

Why did my ad stop delivering?

There are a few possible reasons why your ad may have hit the brakes:
1. Your account balance or campaign budget might be running on empty. Try topping up your account or increasing the campaign budget to get things moving again.
2. The ad might have been rejected for violating our ad policy. Check the Status column and take the necessary actions to address any policy violations.
3. Your target audience might be feeling a bit fatigued with your current creatives. Consider updating or changing your creative to regain their attention.

What’s the difference between the red and orange icons on my Campaign tab?

When you see the red icon, it means none of the ads in your ad group are delivering on any placements. On the other hand, the orange icon indicates that some of the ads have been disapproved or have stopped delivering.

When will my campaign go live?

Once your ads receive the green light and get approved, your campaign will kick into action at the scheduled start time you set in the ad group’s Budget & Schedule module.

Why aren’t my ads delivering at the scheduled time?

If your ads are playing hard to get and not delivering as scheduled, it’s time to do some sleuthing. Check the following:
1. Your account might still be under review.
2. Your account’s balance might not be able to foot the bill for your ads.
3. The campaign might have hit its lifetime budget limit.
4. Your ads will be delivered based on the account time zone you’ve set, so double-check your settings and make sure you’ve got the right time for delivery.

Why are some of my ads not delivering?

If some of your ads are slacking off and not delivering, there could be a few reasons behind it, like:
1. The ad is still under review, so it needs to pass the inspection before it starts doing its job.
2. The ad has been recently approved, so give it some time to gather impressions and get going.

Why are my ads not delivering?

If your ads are not pulling their weight, it’s time to investigate. Check the following:
1. Your account might still be under review.
2. The ads might not have reached their start time yet.
3. Your campaign or account spending limit might have been maxed out.
4. Your targeting settings might be too narrow to reach the intended audience.